One of the most productive ways to engage with your CCO is offsite and with customers. This builds a clear understanding of your customer base and their challenges.

Your CCO should be looking far enough ahead to begin thinking about upcoming challenges and working to develop solutions that scale with your organization.

The great CCOs all have the same traits: they are advocates for the customer, have a mix of quantitative and qualitative skills, and are passionate about processes that create a seamless, functioning team.

A CCO touches nearly every part of the organization, from sales, to product, to marketing. They are a collaborator, a champion for customers, and a strategic thinker that understands consumer trends and demographics.